https://www.knucklers.com/home daily 1.0 2023-01-06 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/8b2dfc9c-b56d-4fa9-8a8e-93bfe2032558/Asset+6Script.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/d9168f0b-5ac7-4413-affa-030e23dc15a7/Juice+Jetski+HP+Clean.png Home https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/ec0648da-c9f9-4dbf-8164-5461c89f8174/Logos_0004_shinesty-logo-white.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/5a79271c-7703-4c45-aaa2-b6c880e4cb10/Balsam-Hill-Logo+White.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/5125b032-b4ef-4fa4-ab13-61b544eb5158/Logos_0005_Bad-Birdie-Script-Black.png Home https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/4d307d8b-2b29-4f01-9537-f0cc059a3f8f/Logos_0002_Allbirds.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/7f7ddd38-6d66-4a8a-84c9-a7564abf8fbb/Logos_0003_American-Giant-Logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/6f73dc5b-2195-4ea1-9cea-f5dc3ae140b3/Logos_0001_Mugsy_ONLY_primary_logo-PNG-800.png Home https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/680ccf2c-ce1c-499b-963e-ed9d2be5441c/Logos_0000_chubbies-logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/0c876e65-296a-47e9-8a99-435cedcf1e24/Logos_0006_no-background.png Home https://www.knucklers.com/services daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Services https://www.knucklers.com/our-philosophy daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/92dd42fb-9dbe-42ee-bcba-298b5bbfec9e/We+Believe+in+Fans.png Our Philosophy - YOU EITHER STAND FOR SOMETHING OR MEAN NOTHING. At Knucklers we believe great brands have fans, not customers. It’s why we love building things worth sharing and helping brands drive meaningful connections with their communities through stories, experiences, and ideas that challenge them, make them laugh, or do a little bit of both. Our work sits at the intersection of creativity and performance so you get real results, not art projects. Hire us, so we can fire us. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/235a4889-8bf9-470e-a840-fe40bf91fc2e/Young+Soccer+Fan+Square+BW.png Our Philosophy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.knucklers.com/our-philosophy-1 daily 0.75 2022-03-21 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/93c901d9-fbb4-4ef1-ac3b-d75ed654d167/121520_BADBIRDIE_0038.jpg Our Philosophy (Copy) https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566240020985-3XFA9UW64Y7W6V51U6BU/Squarespace-NYC-HQ_2.jpg Our Philosophy (Copy) https://www.knucklers.com/contact daily 0.75 2022-04-27 https://www.knucklers.com/work daily 0.75 2022-04-19 https://www.knucklers.com/work/mugsy-jeans monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/50022af7-5464-4807-b3c8-03f027e639c6/Mugsy-HP-Desktop%402x.jpeg Work - Mugsy Jeans - ENJOYING COMFORT ANYWHERE. Mugsy, a Chicago-based men’s apparel brand, was tired of jeans that left men feeling constricted, overlooked, and underwhelmed. So they designed pants with a proprietary stretch denim, providing freedom without sacrificing style and function. Guys everywhere, rejoiced. As they expanded into new categories Mugsy needed help fortifying their brand positioning, voice, strategy, creative and marketing processes. Knucklers was brought on as a strategic partner to design and roll out the new brand operating system. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/d61d9284-85d5-4746-b8b6-e239446f3f4b/IMG_6282_Retouch.jpg Work - Mugsy Jeans - BRAND IDENTITY We conducted a two day Brand Therapy session with the Mugsy leadership team that included a preliminary Brand Homework. The goal of Brand Therapy was to discuss and solidify the following for Mugsy: Core values and Golden Circle Mission Statement Brand positioning Core Customer Voice and Tone https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/0f179167-cb85-44d0-b525-ad3a604c5831/IMG_2411_Retouch.jpg Work - Mugsy Jeans - BRAND STRATEGY Over the previous 3 years, Mugsy had driven growth by pursuing a traditional paid media strategy and sponsoring select shows and podcasts. Unfortunately, they had begun to experience diminishing returns because of audience fatigue and increased competition/costs. Instead of trying to ‘pick winners’ we needed to build a plan to de-risk the business and unlock efficiency. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Mugsy Jeans https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Mugsy Jeans https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg Work - Mugsy Jeans https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Mugsy Jeans https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/5141063f-22eb-4e7d-b47d-29728f2cc081/IMG_3612_Retouch.jpg Work - Mugsy Jeans https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/391ed6cb-e208-498c-b1b9-28bcd2e1663c/Mugsy_Summer_2563_Retouch.jpg Work - 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Mugsy Jeans https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/0f179167-cb85-44d0-b525-ad3a604c5831/IMG_2411_Retouch.jpg Work - Mugsy Jeans https://www.knucklers.com/work/bad-birdie monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/dbe239e4-4722-41cb-87d3-e7037d282398/Golf+Season+Birdie+Town.jpg Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/fe778735-f58d-4730-86a9-8a9fd74c1ac7/060921_BADBIRDIE_SD_0064.jpg Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/6838414a-ab57-4b6d-80cf-d036ebc3bbf6/Can%27t+Stop+Won%27t+Stop+Desktop.png Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/a779a5c1-6174-4faa-95ec-13de9722ba68/Screen+Shot+2022-04-12+at+5.47.40+PM.png Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/c044e477-c56e-4fb8-a2e3-96b5c243c12d/Screen+Shot+2022-04-12+at+6.09.48+PM.png Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/b60aa2cc-8923-4271-b058-0297d72fce4d/Screen+Shot+2022-04-12+at+6.08.18+PM.png Work - Bad Birdie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/f53fd59a-0fdd-4ab9-b24b-c2e28533f14b/No+Balls+Left+Behind+Desktop.png Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/892156a1-a29e-43f8-8ae1-1d4f1bbcdaa1/121520_BADBIRDIE_0038.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/5ec127e3-1040-40ec-aa66-1e53f6305a31/121520_BADBIRDIE_0083+1.jpg Work - 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Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/eb22ce2b-534c-4434-a442-23e68f28ca22/SHOT_1_0117.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/25cae0c2-2798-4b68-b078-5ee1cb0abc21/SHOT_3_0154.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/0aa34dc7-94d2-4205-b4ce-15252a2ac264/SHOT_15_0426.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/e2595c87-93b4-434e-a922-0c086bfbafe3/SHOT_14_0394.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/dca992ab-400f-42f8-90dd-dd2aa142f152/JM2_0325.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/fe778735-f58d-4730-86a9-8a9fd74c1ac7/060921_BADBIRDIE_SD_0064.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/a08f9cb1-515f-4289-9e23-f7c7cd5bffc8/060921_BADBIRDIE_SD_0476.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/f45fe0f3-8494-4065-a620-de8803c18b3f/060921_BADBIRDIE_SD_0399.jpg Work - Bad Birdie https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/b8759ba9-dfe9-4c49-8dc8-dd140ce18e2a/032821_BADBIRDIE_VERRADOGC_0684.jpg Work - Bad Birdie https://www.knucklers.com/work/raised-real monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/59396c7a-fb6e-486a-a932-555dbb9e5943/susiesnaps__content_review_Oct_02_2019_5556535814651904.jpg Work - Raised Real - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/4a340a19-2074-44ee-8426-5ec047e256b7/christina_inreallife_instagram_Sep_20_2019_6732309506686976.jpg Work - Raised Real - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6238c616227d060f5792ff94/1a10c871-6289-413e-820b-94cf1c95f9eb/life.with.piper_content_review_Dec_18_2019_6733996727336960.jpeg Work - 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